Billy Clarke as an individual contributor
Overview
Research
Proficient in market, customer, and user research methodologies and frameworks, including Jobs To Be Done, Atomic Research, card sorting, surveys, interviews, and heuristic evaluation. Expert in analysing data, synthesising actionable insights and creating artefacts such as Outcome-Based Segmentation, service blueprints, customer journey maps, and personas/archetypes to inform strategic decisions.
Design
Skilled in applying design thinking, systems thinking, lean thinking,
and hypothesis-driven design to create impactful digital products and services. Proficient in interaction design, workshop facilitation (scoping, discovery, ideation, and prioritisation), design system creation and adaptation, varying fidelity of prototyping, and adhering to accessibility standards, ensuring inclusive and user-centric solutions.
Validation
Experienced in A/B testing and multivariate test experiments across the digital and physical, and validation of propositions to refine and improve products and services. Utilises various research techniques to determine the efficacy, desirability, feasibility, and viability of solutions, ensuring product-market fit, desired business outcomes, and maximising customer adoption and satisfaction.
Operations
Strong background in developing agile delivery frameworks, standard operating procedures, practices, and sprints to enhance business processes. Focuses on measurable outcomes through North Star metrics, business drivers, KPIs, and OKRs, fostering a culture of continuous improvement and innovation at all levels of an organisation.
Roles
- Service Designer
- Product Designer
- Researcher
- Operations
- Strategist
Toolset
- Whiteboard
- Sharpies
- Sticky notes
- Miro
- Figma
- ProtoPie
- PollFish
- UserTesting
- Qualtrics
- Optimal Workshop
- TheyDo
- Keynote